Conjoint Analysis and its applications in Marketing Research

Anita Mandloi

doi:https://doi.org/10.14445/22315373/IJMTT-V68I3P508

International Journal of Mathematics Trends and Technology

Research Article | Open Access | Download PDF

Volume 68 | Issue 3 | Year 2022 | Article Id. IJMTT-V68I3P508 | DOI : https://doi.org/10.14445/22315373/IJMTT-V68I3P508

Conjoint Analysis and its applications in Marketing Research

Anita Mandloi

Abstract

In this paper we will discuss about conjoint analysis and how it can be used by companies to make feature set selection to design their product or use differential pricing for different features in a product.

Keywords

Coefficient spread, Conjoint analysis, Marketing research, Product design, Utility.

References

[1] Paul E. Green, Abba M. Krieger, Yoram Wind, Thirty Years of Conjoint Analysis: Reflections and Prospects, INFORMS Journal on Applied Analytics. 31(3) (2001) S56-S73.
[2] Carmone Frank J, Green Paul E, and Jain Arun K, Robustness of Conjoint Analysis: Some Monte Carlo Results, Journal of Marketing Research. 15(5) (1978) 300–3.
[3] Alriksson, Stina, and Tomas Öberg, Conjoint Analysis for Environmental Evaluation, Environmental Science and Pollution Research. 15(3) (2008) 244-257.
[4] Soutar Geoffrey N, and Julia P Turner, Students’ Preferences for University: A Conjoint Analysis, International Journal of Educational Management. (2002).
[5] Green Paul E, and Venkat Srinivasan, Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice, Journal of Marketing. 54(4) (1990) 3-19.
[6] Green Paul E, and Venkatachary Srinivasan, Conjoint Analysis in Consumer Research: Issues and Outlook, Journal of Consumer Research. 5(2) (1978) 103-123.
[7] Darby Kim, et al., Decomposing Local: A Conjoint Analysis of Locally Produced Foods, American Journal of Agricultural Economics. 90(2) (2008) 476-486.
[8] Chrzan Keith, Three Kinds of Order Effects in Choice-Based Conjoint Analysis, Marketing Letters. 5(2) (1994) 165-172.
[9] Ding Min, An Incentive-Aligned Mechanism for Conjoint Analysis, Journal of Marketing Research. 44(2) (2007) 214-223.
[10] Agarwal Manoj K, and Paul E Green, Adaptive Conjoint Analysis versus Selfexplicated Models: Some Empirical Results, International Journal of Research in Marketing. 8(2) (1991) 141-146.
[11] Orme Bryan K, Mark I Alpert, and Ethan Christensen, Assessing the Validity of Conjoint Analysis–Continued, Sawtooth Software Conference Proceedings. (1997).
[12] Kuhfeld Warren F, Conjoint Analysis. SAS Tech. Pap, MR H. 2010 (2010) 681-801.
[13] Johnson Richard M, Comment on Adaptive Conjoint Analysis: Some Caveats and Suggestions 7, Journal of Marketing Research. 28(2) (1991) 223-225.
[14] Moore William L, Jordan J. Louviere, and Rohit Verma, Using Conjoint Analysis to Help Design Product Platforms. Journal of Product Innovation Management: An International Publication of the Product Development & Management Association. 16(1) (1999) 27-39.
[15] Lohrke Franz T, Betsy Bugg Holloway, and Thomas W Woolley, Conjoint Analysis in Entrepreneurship Research: A Review and Research Agenda, Organizational Research Methods. 13(1) (2010) 16-30.

Citation :

Anita Mandloi, "Conjoint Analysis and its applications in Marketing Research," International Journal of Mathematics Trends and Technology (IJMTT), vol. 68, no. 3, pp. 43-44, 2022. Crossref, https://doi.org/10.14445/22315373/IJMTT-V68I3P508