Conjoint Analysis and its applications in Marketing Research

Anita Mandloi

doi:https://doi.org/10.14445/22315373/IJMTT-V68I3P508

International Journal of Mathematics Trends and Technology

Research Article | Open Access | Download PDF

Volume 68 | Issue 3 | Year 2022 | Article Id. IJMTT-V68I3P508 | DOI : https://doi.org/10.14445/22315373/IJMTT-V68I3P508

Conjoint Analysis and its applications in Marketing Research

Anita Mandloi

Citation :

Anita Mandloi, "Conjoint Analysis and its applications in Marketing Research," International Journal of Mathematics Trends and Technology (IJMTT), vol. 68, no. 3, pp. 43-44, 2022. Crossref, https://doi.org/10.14445/22315373/IJMTT-V68I3P508

Abstract

In this paper we will discuss about conjoint analysis and how it can be used by companies to make feature set selection to design their product or use differential pricing for different features in a product.

Keywords

Coefficient spread, Conjoint analysis, Marketing research, Product design, Utility.

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