Volume 51 | Number 4 | Year 2017 | Article Id. IJMTT-V51P532 | DOI : https://doi.org/10.14445/22315373/IJMTT-V51P532
This Paper deals with the homogeneous and heterogeneous Markov chain. The application of it in the marketing of telecommunication product is discussed through homogeneous Markov models. Life time value of customer in interactive marketing is discussed in heterogeneous Markov model. Flexibility Markovian model plays a vital role in modeling the problems. Almost all the situations previously modelled are amenable to Markov chain modeling. The steady-state solution of the model is obtained iteratively. Some performance measures are derived. Finally, some important queueing models are derived as special cases of this model.
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S.Santhoshkumar, D.Moganraj, K.R.Bindhu, "A Study on Homogenous and Heterogenous Markov Processes," International Journal of Mathematics Trends and Technology (IJMTT), vol. 51, no. 4, pp. 248-252, 2017. Crossref, https://doi.org/10.14445/22315373/IJMTT-V51P532